As part of XQ’s partnership with the District of Columbia Public Schools (DCPS), XQ partnered with Pharrell Williams and the city to celebrate DC’s high school graduates during the Something in the Water (SITW) music festival. The festival coincided with Juneteenth and graduation season, giving us an opportunity to honor the class of 2022 and engage with the DC community. XQ gifted over 3000 festival passes to DC public school grads. As SITW’s community engagement activity, XQ stood up a free DC+XQ community market next to the festival where we brought together 25+ local entrepreneurs, artists and performers. More than 5200 people browsed the community market during the two-day festival.

Year: 2022

Organization: XQ Institute 

Role: Lead Producer

Responsibilities included project management, production execution, artists relationship management, contracting, budget development and management, launch, content generation, vendor management, post production.

Project management from concept to execution